A record-breaking winter storm across the Northeast has triggered a massive surge in cannabis sales, reaching levels typically reserved for major holidays. Retailers in New York, New Jersey, Maryland, and Massachusetts reported that customers are now treating marijuana as a household staple, stocking up alongside traditional essentials like bread and milk.

Industry leaders noted that infused products nearly sold out in certain locations, forcing shops to double their staffing to meet the sudden demand. This "blizzard rush" highlights the rapid normalization of the market following New York’s record $1.5 billion in legal sales last year.