AYR Wellness And Mudd Brothers Partner With Concentrates Line To Support Minority Cannabis Academy's Community Programming

AYR Wellness, a multi-state cannabis operator that seeks to be a force for good, is working with New Jersey entrepreneurs Brendon Robinson and Stanley Okoro to help open doors for disenfranchised communities. Last year, Robinson and Okoro launched Minority Cannabis Academy (MCA), a nonprofit workforce development program designed to equip people from underserved areas with education and training to enter the cannabis industry. MCA particularly emphasizes opportunities for those who were most disproportionately affected by prohibitionist policies during the War on Drugs. This summer, in partnership with AYR, the powers behind MCA debuted their brand Mudd Brothers, a cannabis company that puts community reinvestment into all aspects of the plant “from the grassroots up” - and product sales support MCA’s work.

AYR Wellness Presents HAZE x Mudd Brothers Cannabis Concentrates Collaboration

Julie Winter, Vice President of Retail Operations at AYR New Jersey, describes the collaboration as “a co-packaging agreement between Mudd Brothers Cannabis Co. and HAZE, AYR’s leading brand of live and solventless concentrates.” She adds that the partners “worked together to curate a line of premium concentrate and vape products to sell under the HAZE x Mudd Brothers collaboration.”The first HAZE x Mudd Brothers live rosin concentrates and cartridges rolled out in several of AYR’s New Jersey retail locations on the July 10th holiday (710 OIL Day). Robinson noted that by creating a brand that brings Black cultivation talent to the front while also benefiting those in need, it forges an inclusive cannabis culture that’s everything he and Okoro envisioned.“Through Mudd Brothers, we’re able to tap into our love for the community and our love for the plant simultaneously, which aligns perfectly with our long-term goals and perspective,” he told NJBiz during the launch.

What's New In The AYR Wellness x Mudd Brothers x Minority Cannabis Academy Partnership? An Interview With Julie Winter And Brendon Robinson

Honeysuckle caught up with Robinson and Winter to find out more about the current developments in the AYR x Mudd Brothers collaboration and what’s next for the Minority Cannabis Academy.CONTINUE READING THE FULL STORY HERE