The Real Sticky Icky Icky
Willie Nelson. Cypress Hill. Bob Marley. Aside from them, not many artists are more synonymous with cannabis than Snoop Dogg. Following his appearance on Dr. Dre’s 1992 single “Deep Cover,” the D-O-Double-G played a starring role on Dre’s debut solo album, The Chronic, which (in addition to the title itself) put their affinity for the sticky icky icky front and center. Not only was it marketed as a pack of rolling papers, it also contained track titles such as “The $20 Sack Pyramid” and “The Roach (The Chronic Outro).” Over the years, his connection to cannabis grew even stronger and in 1999, he and Dr. Dre teamed up again for 2001, the six-time platinum follow-up to The Chronic. With a green marijuana leaf tucked neatly into the right corner of the album cover, the weed theme continued with songs like “Let’s Get High” and Nate Dogg’s unforgettable hook, “Smoke weed every day-e-ay.”
Snoop momentarily quit smoking once in 2002 and then again in 2005 when he started coaching a youth football league, but his hiatus didn’t last long. After about three months, he was ready to light up again. He’s been certified for medical cannabis in California to treat migraines since at least 2003, and in 2013, he claimed to be smoking approximately 80 blunts a day. Now, more than 10 years later, Snoop Dogg is intertwined with cannabis culture.
Snoop’s loyalty to herb was tested in November 2023 when he tweeted out of nowhere, “After much consideration and a conversation with my family, I’ve decided to give up smoke. Please respect my privacy at this time.” People clutched their proverbial pearls in shock. Did hell freeze over? Is this a sick joke? Is Snoop OK? But, as many suspected, it was all a marketing ploy, and turned out to be a sales gimmick for a smokeless fire pit. After all, Snoop has become omnipresent in the world of advertising, endorsing everything from Corona beer and Tostitos to The General Insurance and Dunkin’ Donuts.
His latest endeavor is a hemp-infused beverage called Do It Fluid, billed as an alternative to traditional smoking through “all-natural, high-quality ingredients that don’t sacrifice the high.” The line, created by the Hill Beverage Co., features THC and CBD infusions through four flavors in CBD-only and CBD and THC blends.
“I’ve been in the cannabis game for decades, and I’m always looking out for revolutionary products,” Snoop Dogg says. “I love seeing new technologies and trends and being a driver of those. I always make time for things I’m passionate about, and two of those things happen to be weed and innovations.”
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