Top Black Celebrity-Involved Cannabis Brands of 2024
In an industry that thrives on authenticity, culture, and innovation, Black celebrities are leading the charge—not just as endorsers, but as true business owners and advocates. These cannabis brands aren’t just about the flower; they’re about creating economic opportunities, breaking stigmas, and pushing for equity in an industry built on the backs of communities disproportionately affected by prohibition. According to Hoodie Analytics, here are the Top Black Celebrity-Involved Cannabis Brands by Sales in 2024, showcasing who’s making waves, dominating markets, and setting new industry standards.
1. Khalifa Kush (Wiz Khalifa)
Sales: $40-50 million
States: AZ, CA, DC, FL, MA, MD, MI, PA, UT
When it comes to celebrity cannabis brands, Khalifa Kush stands in a league of its own. Founded by rap superstar Wiz Khalifa in 2015, the brand has evolved into a cultural phenomenon synonymous with premium quality and authenticity. What sets Khalifa Kush apart is its potent OG genetics, curated to reflect Wiz’s personal preferences—a rich, gassy aroma with strong cerebral effects. Partnering with Trulieve in Florida has expanded its reach beyond California, making it accessible to fans across multiple states. Wiz’s unapologetic love for cannabis is embedded in the brand’s DNA, and his influence has made Khalifa Kush not just a product, but a lifestyle embraced by both casual consumers and seasoned connoisseurs. The brand’s continued growth in diverse markets is a testament to Wiz’s business acumen and deep connection to cannabis culture.
2. Tyson 2.0 (Mike Tyson)
Sales: $19-23 million
States: AZ, CA, IL, MD, MI, MO, NV, NY, OH, WA, Amsterdam,
Mike Tyson’s entry into the cannabis industry with Tyson 2.0 is as bold and impactful as his boxing career. Launched in 2021 in partnership with CarmaHold Co., Tyson 2.0 has quickly become one of the top-selling celebrity cannabis brands. Known for its premium flower, edibles, and concentrates, the brand’s standout product, “Mike Bites”—ear-shaped gummies—pays homage to Tyson’s infamous 1997 fight with Evander Holyfield. But beyond the playful marketing, Tyson’s personal journey with cannabis adds a layer of authenticity. He’s been vocal about how cannabis has helped him manage mental health challenges, anxiety, and physical pain from years in the ring. This transparency resonates with consumers who see Tyson not just as a sports legend, but as someone who genuinely believes in the plant’s healing properties. The brand’s rapid expansion across ten states speaks to its strong market demand and Tyson’s enduring cultural relevance.
3. 93 Boyz (Vic Mensa)
Sales: $9-12 million
States: IL
93 Boyz isn’t just a cannabis brand—it’s a statement. Founded in 2022 by Chicago rapper and activist Vic Mensa, it holds the distinction of being Illinois’ first Black-owned cannabis brand. Rooted in social justice, 93 Boyz blends high-quality cannabis with a mission to uplift communities disproportionately affected by the War on Drugs. Vic’s commitment to activism is woven into the fabric of the brand, with proceeds supporting equity programs and local initiatives aimed at restorative justice. The brand offers a range of premium products, including flower, pre-rolls, and vapes, all cultivated with a focus on sustainability and quality. What sets 93 Boyz apart is Vic’s fearless approach—he’s not just here to sell weed; he’s here to challenge the system and create lasting change. In a city like Chicago, where cannabis legalization has exposed deep racial disparities, 93 Boyz stands as a beacon of hope and empowerment for the community.
4. TICAL (Method Man)
Sales: $8-10 million
States: AR, CA, CO, FL, IL, MA, MI, MO, NV, NM, NY, OR, RI
When Method Man launched TICAL in 2020, he wasn’t just capitalizing on his fame—he was building a legacy. Named after his iconic debut solo album, TICAL stands for “Taking Into Consideration All Lives,” reflecting Meth’s deep-rooted commitment to social equity in cannabis. The brand focuses on premium flower and concentrates, sourced from minority-owned growers whenever possible, with a mission to create opportunities for Black entrepreneurs in an industry where diversity often takes a back seat. Method Man has been vocal about the importance of equity in cannabis, using his platform to advocate for policies that address the racial disparities created by decades of prohibition. TICAL’s success isn’t just about great weed (though it’s known for its potent strains and rich terpene profiles); it’s about creating a brand that represents authenticity, community, and culture. With distribution across multiple states, TICAL is proof that cannabis can be both profitable and principled.