Are consumption lounges the ‘next frontier’ for legal cannabis?
Crafting the experience – where cannabis meets hospitality
The foundation of a successful consumption lounge begins with the experience it delivers.
Jones stressed the need for thoughtful design, seamless operations and specialized staff training to ensure the spaces are not only compliant with local regulations but also provide a memorable and enjoyable experience for patrons.
From air filtration systems to soundproofing for music venues, every detail plays a role in shaping the customer journey.
“Hospitality is about reducing friction and creating a flow that feels natural,” Jones said. “Whether it’s the layout of a buffet or educating customers about dosing and onset times, every element contributes to the overall experience.”
Cannabis consumption lounge opportunities and challenges
Consumption lounges offer opportunities for businesses willing to innovate. There are comedy nights and music venues and dual-use spaces. The possibilities are endless.
Tribal governments, in particular, have a unique advantage, as they can craft models that integrate cannabis into existing recreational environments like casinos and resorts. NuWu Cannabis in downtown Las Vegas provides an ideal example.
But the challenges are significant.
Compliance remains a major hurdle, with state and local regulations often treating cannabis differently than alcohol. Cannabis businesses are more exposed to legal and insurance risksthan establishments that serve alcohol, Jones said.
“We have to be our own advocates,” Jones said, urging operators to prioritize safety and compliance while pushing for fairer regulations. “Insurance hasn’t caught up.”
Public education is another critical area because cannabis is not as well understood as alcohol, Jones said.
“We need to educate not just consumers but also city councils, state governments and regulators to ensure these models are allowed and supported,” she said.
The future of cannabis hospitality
Jones sees consumption lounges as a way to elevate cannabis brands and create new business models.
“The brands that succeed will be the ones that focus on lifestyle and experience,” she said. “You can’t take cannabis across state lines, but you can take the experience.”
She also envisions a future where cannabis is seamlessly integrated into everyday activities, from senior care to dog parks.
“People love to bring their dogs to the park or enjoy a yoga class. Why not add cannabis to those experiences in a safe and responsible way?”
