This Celebrity Weed Brand Is Outselling Everyone—And It’s Not Who You Think
In the world of celebrity cannabis brands, it feels like everyone with a verified Instagram account is trying to slap their name on a pre-roll and call it a day. From actors to athletes to reality TV stars, the market is flooded with famous faces who suddenly have a passion for pot.
But in this oversaturated market, one brand is way ahead of the pack. This brand has record-breaking sales, massive market influence, and the kind of authentic street cred you can’t buy with a marketing budget.
If you’ve ever rapped along to Black and Yellow, you might already know who’s leading the charge.
The Numbers Don't Lie: Khalifa Kush Is On Top
2024 STAGECOACH COUNTRY FESTIVAL
According to Hoodie Analytics, Wiz Khalifa’s cannabis brand, Khalifa Kush, pulled in a staggering $50 million in sales for 2024—nearly double the revenue of its closest competitor.
For comparison:
Garcia Hand Picked, the Grateful Dead-inspired brand, hit $30 million
Mike Tyson’s Tyson 2.0 landed at $20 million
And Snoop Dogg’s weed? His Death Row Cannabis brand saw $2-3 million in sales, placing 20th among celebrity weed brands. Surprising? Maybe. But considering his recent dispensary launch and expansion into retail, his focus seems to be on owning the supply chain rather than just selling products.
Wiz Didn’t Just Jump On The Bandwagon
COOKIES FOUNDER, BERNER (RIGHT) AND WIZ KHALIFA (LEFT) CELEBRATE A COLLABORATION AND PARTNERSHIP (FARID, COOKIES)
Long before legalization, brand partnerships, and celebrity-backed strains, Wiz was one of hip-hop’s most vocal cannabis advocates. If you’ve listened to Rolling Papers, Kush & Orange Juice, or some of his famous interviews, you already know he’s been passionate about weed long before it was a booming industry.
Back in the early 2010s, Wiz wasn’t content with smoking just any strain. He wanted a weed strain tailored to his personal taste—something that fit all of his preferences perfectly.
Working closely with expert cultivators, Wiz developed what would become the legendary Khalifa Kush strain. For years, it was part of Wiz’s private stash, a strain only he and his inner circle had access to. But in 2014, he decided it was time to share the goods with the world.
The first official commercial sales launched in 2016 at Tryke’s Reef Dispensaries in the Southwest, marking the start of the biggest celebrity cannabis brand in the game. What started as a single strain has evolved into a full-blown cannabis empire. Today, Khalifa Kush offers everything from pre-rolls to vapes, edibles, and concentrates – all featuring their exclusive genetics that took years to perfect.
Strategic partnerships helped accelerate KK’s expansion into new markets: